Why Consumers Seek Value At The Top And Bottom Of Markets

Complexity Digest 2006.19 - 07

8-May-2006

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6th Understanding Complex Systems Symposium

Urbana-Champaign, Il, 06/05/15-18
http://complexity.vub.ac.be/~comdig/06UCS/

Why Consumers Seek Value At The Top And Bottom Of Markets, Knowledge@Wharton

Excerpts: "In the U.S. and around the world, the consumer markets are bifurcating into two fast-growing pools of spending," writes author Michael J. Silverstein in his new book, Treasure Hunt: Inside the Mind of the New Consumer. "At the high end, consumers are trading up, paying a premium for high-quality, emotionally rich, high-margin products and services. At the low end, consumers are relentlessly trading down, spending as little as possible to buy basic, low-cost goods and services." Between both piles lies a vast range of mediocre, medium-range products that Silverstein claims is doomed to decline.

Source: Why Consumers Seek Value At The Top And Bottom Of Markets
[ http://knowledge.wharton.upenn.edu/article/1477.cfm ], Knowledge@Wharton, 06/05/10