Why Guilt Doesn't Keep Some Of Us From Making The Same Mistakes Twice

Complexity Digest 2007.31 - 02

16-Aug-2007

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Why Guilt Doesn't Keep Some Of Us From Making The Same Mistakes Twice, Innovations-report

Excerpts: Many of us experience a tinge of guilt as we delight in feelings of pleasure from our favorite indulgences, like splurging on an expensive handbag or having another drink. We make resolutions: this will be the last time, positively. Yet, in spite of documented ambivalence towards temptation and well-meaning vows not to succumb again, consumers often end up repeating the same or similar choices. A new study (...) examines repeated impulsive behavior despite the presence of guilt (...) they examine the immediate and delayed emotional consequences of engaging in indulgent consumption among both prudent and impulsive consumers. (...)

Source: Why Guilt Doesn't Keep Some Of Us From Making The Same Mistakes Twice
[ http://www.innovations-report.com/html/reports/studies/report-88643.html ], Innovations-report, 2007/08/09
Contributed by Atin Das - dasatinyahoo.co.in