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14-Dec-2007

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Subliminal Smells Bias Perception About A Person's Likeability, ScienceDaily
 









Excerpts: Anyone who has bonded with a puppy madly sniffing with affection gets
an idea of how scents, most not apparent to humans, are critical to a dog's
appreciation of her two-legged friends. Now new research from Northwestern
University suggests that humans also pick up infinitesimal scents that affect
whether or not we like somebody. "We evaluate people every day and make
judgments about who we like or don't like," said Wen Li, (...). "We may think
our judgments are based only on various conscious bits of information, but our
senses also may provide subliminal perceptual information that affects our
behavior." (...)
Source: Subliminal Smells Bias Perception About A Person's Likeability[
http://www.sciencedaily.com/releases/2007/12/071206163437.htm ], ScienceDaily,
2007/12/08
Contributed by Atin Das - dasatinyahoo.co.in

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