[ Your Name ] would like to inform you about this article on Complexity Digest 2011.19 - 19.02 http://comdig.unam.mx/index.php?id_issue=2011.19#35047 2011/09/30 [ Your Message ] Editor-in-Chief: Carlos Gershenson Founding Editor: Gottfried Mayer Please help us serve you better with this 5 question survey http://www.surveymonkey.com/s/98JV8PX The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest, Crown Business Summary: For centuries, we as a society have operated according to a very unflattering view of human nature: that humans are universally and inherently selfish creatures. As a result, our most deeply entrenched social structures - our top-down business models, our punitive legal systems, our market-based approaches to everything from education reform to environmental regulation - have been built on the premise that humans are driven only by self interest. In the last decade, however, this fallacy has begun to unravel, as hundreds of studies have found that most people will act far more cooperatively than previously believed. Source: The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest[ http://www.amazon.com/dp/0385525761/ref=as_li_tf_til?tag=compldiges-20&camp=0&creative=0&linkCode=as1&creativeASIN=0385525761&adid=1MYTZJV6SBVBH3KTBNXK& ], Yochai Benkler, Crown Business, 2011/08/09 Contributed by Anton Joha - antonjohagmail.com You can discuss this article on Articles Forum http://comdig.unam.mx/topic.php?id_article=35047